In 1988, while wearing the original Air Jordan III, Mike earned his second dunk title, locked down league MVP and was named Defensive Player of the Year.The Air Jordan III was designed by Tinker Hatfield. It was the first Air Jordan to feature a visible air unit on the heel, the new Jumpman logo, an elephant print trim, and tumble leather for a luxury look. The Air Jordan III Shoes were also famous for the humorous ads depicting Spike Lee as Mars Blackmon—the character he played in his film 'She's Gotta Have It'. This campaign was known as "Mars and Mike" ad campaign, which still holds the title today as one of Nike's most successful advertisement campaigns. These were the first Jordans to feature the "NIKE AIR" logo on the back, but later replaced by the Jumpman logo, with the words "AIR" underneath it, similar to the Air Jordan VI. These were said to be Michael Jordan's favorite shoes, he wore them during the 1988 Dunk Championship (which he won) and many other historical events in his basketball career.
