Air Jordans were an instant hit thanks to a high flying rookie as well as one of the best marketing campaigns put together by Weiden and Kennedy. Air Jordan shoes have been the top selling signature basketball shoe that Nike has ever produced. In addition to the signature Air Jordans, Jordan Brand has a major presence in the basketball and lifestyle market.
Beginning 2005, Jordan Brand has brought back several “hybrid” Jordan shoes that take individual components from different Air Jordan Fusion Shoes and form one individual shoe. As part of the 23 year celebration, Jordan Brand started a multi-year campaign “fusing” the Air Force 1 with Air Jordans creating the Air Jordan Fusions.
